From the Tostito’s Fiesta Bowl and FedEx Orange Bowl to the upcoming Kraft Fight Hunger Bowl, there is no question that brands have integrated into our National pastime. Better said, brands have really interrupted our National pastime. When you add on the Little Caesar’s Pizza Bowl and the ever popular Beef O’ Brady’s Bowl, you may as well play in the Jump the Shark Bowl.
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I don’t want to discuss Bin Laden. Enough people are on it and I am torn by my sense of confusion on why we cheer a mission to kill. It is not that I wish we did not do it, I just wish that we did not have to; and “eye for an eye” never seems to stop at two eyes. I can take pot shots at Trump, further discredit Sheen, debate why countries that overthrow leaders make me both scared and thrilled, but again, there are plenty of people on it. The truth is, I just want to think about whatever comes into my head and not care if it is social media worthy. So, here is some unthinking thoughts from a coffeehouse on Newbury street – perhaps boring to you, but refreshing to me…
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In just under a month, the new generation royals will exchange vows and the soon to be King will walk with his common bred beauty into a carriage; and they will ride into the sunset. This is not just once upon a time, it is once upon our time…
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They say the big game is now the big show. More eyeballs watching the tube, more clicks on websites, more pizzas being ordered, more chips being dipped. To this Broadway loving ad guy, the Super Bowl has also become the Great White Way of advertising. Just like the game being played on the field, there are winners and losers off the field as well. Here is my take on some of the ads and some lessons they each provide…
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