Perhaps the only thing that lasted longer than Colin Firth’s award winning movie was CP+B’s hold on the Burger King account. In my humble opinion, I think both went on a touch too long.
They say the big game is now the big show. More eyeballs watching the tube, more clicks on websites, more pizzas being ordered, more chips being dipped. To this Broadway loving ad guy, the Super Bowl has also become the Great White Way of advertising. Just like the game being played on the field, there are winners and losers off the field as well. Here is my take on some of the ads and some lessons they each provide…
The clock struck 1/1/11.
What more evidence do we need that the way we live our lives gets to start over? We face fresh slates and new windows. In an instant, all of last year’s excuses related to the economy, lack of time, family pressure and “I’ll get to it later” are no longer valid.
If you were in the audience of the recent ANA meeting (Association of National Advertisers), you heard almost every speaker discuss their quest for brand purpose. That is, the important shift that brands are being valued on not just what they sell, but more on what they stand for. If you would have glanced over at my conference notes, you would have seen the following:
“Are we getting far too soft in a very hard world?”
