From the Tostito’s Fiesta Bowl and FedEx Orange Bowl to the upcoming Kraft Fight Hunger Bowl, there is no question that brands have integrated into our National pastime. Better said, brands have really interrupted our National pastime. When you add on the Little Caesar’s Pizza Bowl and the ever popular Beef O’ Brady’s Bowl, you may as well play in the Jump the Shark Bowl.
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In just under a month, the new generation royals will exchange vows and the soon to be King will walk with his common bred beauty into a carriage; and they will ride into the sunset. This is not just once upon a time, it is once upon our time…
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Perhaps the only thing that lasted longer than Colin Firth’s award winning movie was CP+B’s hold on the Burger King account. In my humble opinion, I think both went on a touch too long.
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They say the big game is now the big show. More eyeballs watching the tube, more clicks on websites, more pizzas being ordered, more chips being dipped. To this Broadway loving ad guy, the Super Bowl has also become the Great White Way of advertising. Just like the game being played on the field, there are winners and losers off the field as well. Here is my take on some of the ads and some lessons they each provide…
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