From the Tostito’s Fiesta Bowl and FedEx Orange Bowl to the upcoming Kraft Fight Hunger Bowl, there is no question that brands have integrated into our National pastime. Better said, brands have really interrupted our National pastime. When you add on the Little Caesar’s Pizza Bowl and the ever popular Beef O’ Brady’s Bowl, you may as well play in the Jump the Shark Bowl.
More >
Perhaps the only thing that lasted longer than Colin Firth’s award winning movie was CP+B’s hold on the Burger King account. In my humble opinion, I think both went on a touch too long.
More >
In this day and age, nobody knows whom to trust. This is a sad state of affairs. Sadder still, they have reason.
Everything in life seems to have a catch.
More >
If you were in the audience of the recent ANA meeting (Association of National Advertisers), you heard almost every speaker discuss their quest for brand purpose. That is, the important shift that brands are being valued on not just what they sell, but more on what they stand for. If you would have glanced over at my conference notes, you would have seen the following:
“Are we getting far too soft in a very hard world?”
More >
